Fair Caribe

Challenges:
FairCaribe is a business to business company supplying and selling fresh produce.

Context:
Diving deep into Fair Caribe unique and crucial industry, I need to get up to speed with standard practices. With that in mind it was my job to also standout from the competition while looking and feeling better than larger, older already established brands. Communication with the founder and CEO imparted knowledge only a veteran can have and instruct upon.