Happy Birthday Lottery
Core Purpose:
This website/app exists as a lottery gamble for people who want to win or earn extra money for their birthday. This will be made in Figma, and tested using maze.co.
Task and Goals:
A) Input your birthday
b) sign up to add money for a chance to win 500$ or
c) sign up and take 50 surveys for a chance to win 500$ on your birthday.
Live Mobile Demo:
https://drive.google.com/file/d/1QKNuthINnoKXUNTRm9_qwaGz16fGP4I-/view?usp=share_link
Live Desktop Demo:
https://drive.google.com/file/d/1CGTv1Rx7NxrZuVmOJ-vzcbMMvhDBEU22/view?usp=sharing
Illustrations Sourced:
https://www.freepik.com/search?format=search&last_filter=query&last_value=illustration&query=illustration
Heat-map
Studies
Average Time Spent
49 seconds
Qualitative:
Open-end thoughts on the design and the steps. Questions around expectations and authenticity. Does this look like a polished/trusted app?
Quantitative :
Which specific user flow do participants try out first. The two options are “Add cash” or “do surveys”. (Add cash was selected first among testers in maze.co.)
More Findings
1) The application scored high in Usability.
Navigation and information architecture kept users in control.
(Tested completed the task and spoke positively about ease of use.)
2) Scored low in recognition and recall.
Certain elements didn’t add to the experience as much as other elements. (Example the progress bar wasn’t prominent enough.)
Compiled questions
Usability Heuristics to focus on:
1) Visibility of system status: Keep users informed about what is going on.
2) User Control and Freedom: Easy for people to back out of a process or undo an action.
3) Aesthetic and minimalist design: Interfaces should not contain information that is irrelevant.
4) Recognition rather than recall: Interfaces that promote recognition and reduce
cognitive effort.
Metric Findings.
Recommendations
from users.
“The design and colors are good, but sometimes I don’t know where to click.”
”Add some contrast and highlight color to know better the next step would be great.”
